Brands and Businesses
ILLUSTRATION FOR
Brand campaigns, editorial illustration, and infographics — built for marketing teams who want work that doesn't look like everyone else's.
Custom illustration that makes your brand impossible to forget
For marketing teams and small business owners who want their brand to look like nobody else's — built by the illustrator behind Addwomxn's brand identity and Susan Rowland's realtor branding.
Book a discovery call
Why brands hire an illustrator
Stock icons and Canva templates make you look like everyone else. Here's what custom illustration does instead.
Stand out from templated branding
a hand-drawn identity can't be downloaded by your competitor.
One consistent look, everywhere
the same illustration shows up on your sign, your notecards, your Instagram, and your closing gifts (ask Susan Rowland).
Fast, low-lift collaboration
you send photos or ideas, get a first draft in 7–14 days, and approve from there.
What I make for brands
From a single brand flair item to a full campaign — here's the range.
Brand identity & campaigns
Full brand illustration systems, campaign concepts, and licensing for existing work.
See pricing →
Editorial & infographics
Editorial illustration, infographics, maps, and data visualization for publications and campaigns.
See pricing →
Product & packaging
Product illustration, packaging concepts, menu design, and marketing collateral.
See pricing →How it works
For brand, editorial, and infographic projects — one clear path from brief to final files.
Brief
A short discovery call to cover goals, timeline, and budget.
Sketch
First concept sketches sent for feedback.
Revisions
We refine until it's right.
Delivery
Final files, ready for web, print, or both.
Recent brand work
A few recent projects — brand identity, editorial illustration, and product work for real clients.
"Erin O’Leary’s illustrations have truly brought Addwomxn to life. Her ability to capture the essence of each of our collaborators is nothing short of magical. We constantly receive compliments on our branding, and it’s always a joy to tell people that the illustrations on our marketing materials are actually real people! Erin’s work is not just beautiful—it’s personal, thoughtful, and a perfect reflection of who we are. She has an incredible talent for seeing people and translating that into art, and we couldn’t be happier with her work.."Renita Faye, AddWomxn
Investment
These are starting points, not a price list — every brand, editorial, or infographic project is scoped individually and quoted after a discovery call.
Brand campaigns
- Full brand illustration systems
- Campaign concepts & identity work
- Scoped and quoted on a call
Editorial illustration
- Single pieces or short series
- For publications, blogs, campaigns
- Scoped and quoted on a call
Infographic campaigns
- Maps, data visualization, campaigns
- Licensing for existing work
- Scoped and quoted on a call
Pricing above covers a standard license for your website, social channels, and internal marketing materials. Need broader use — print runs, paid media, or resale? That's quoted separately.
Need something smaller? Individual Brand Flair Kit items — icons, headshots, illustrated quotes — start at $50 in the shop, no discovery call needed. Browse Brand Flair Kit →
Ready to give your brand a face?
Start with one piece — a headshot, an icon, a portrait — and build from there, the way Susan Rowland did.
Book a discovery callFAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Small projects typically take 1–2 weeks. Larger branding projects — like a full Brand Flair Kit — usually take 3–6 weeks. You'll get a firmer timeline on your discovery call.
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Yes — I'm based in Sweden and work with clients across time zones; everything is handled over email and video calls.
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If you already know what you want, add it to your cart directly. If you'd rather talk it through, book a free 20-minute discovery call.