Minneapolis Illustrator, Invitation Designer, + DIYer Blog


Art, Inspiration, and Life. Sharing all the inspires me to create.

Posts tagged interview
Monday Muse: Elizabeth Kendig

If you don’t already know Elizabeth Kendig, you’re truly missing out! She’s the author of the award winning beauty blog Beauty Bets, has a Pinterest following of 5+MILLON followers, loves JCrew and anything stripes, her dog Molly is the sweetest girl around, loves to dive into the “woo” on her podcast Healers and help you connect with your higher self to heal in unconventional ways, and recently launched her website Healers Wanted to make healing accessible to everyone, no matter what stage they are at. She is a force to be reckoned with and one of the most honest, down to earth, outgoing woman I know. When you meet her, it’s like you’ve just met a long lost friend. She immediately makes you feel at ease and is able to get you to open up about just about anything. She truly has a gift for making you feel like you matter. It was such a joy to be able to learn more about her journey and how she got to where she is today. Grab a cup of coffee (or tea!) and read on to learn more about this amazing woman.

Let's start at the beginning - what did you want to be when you grew up and what did that look like when you were starting out?

I honestly wasn’t sure. Being a magazine editor was high on the list. I interned at a fashion magazine in London and fell in love with retail. That led to working for Target as a merchant out of college but the writer in me found my way back to journalism—both as a magazine editor and in corporate communications. When blogging happened, it was a way for me to broaden my platform and tell more stories about the things I cared about most: beauty and wellness and now healing.

How did you decide to start Beauty Bets? Were you always a beauty junkie? Was it a side hustle to start or did you go all?
I was a lifestyle editor at the time, so started the blog as both a creative outlet for all of my beauty opinions and expeditioners. It also felt imperative to understand what was happening in the content space. At the time, facebook had just happened and people were talking about this little blue bird. Yes, some of us still remember a time before social medial!

I was definitely born with a beauty gene, from raiding my grandmother’s Aquanet and Revlon cherries in the snow lipstick to whipping up homemade face masks from a very young age. In retrospect, beauty was self-care for me and a way to get out of my head and into my body.

Was there a specific "WOW" i've made it moment, or pinching yourself because you attained one of your huge goals?
Never. I’m not sure there ever will be. I’m always moving the goal post! And working on being more present with the good that’s right in front of me instead of trying to get to the next place. There is no there-there. But I have had some pretty otherworldly experiences like going on safari in Africa or equine therapy in the desert. Being a writer has opened a lot of doors and windows.

When did you start thinking about starting the Healers Podcast? Were you always interested in holistic/alternative healing?
I’ve spent the last decade immersed in holistic and metaphysical experiences, partly as a writer but mostly for my own healing. I often call it a self-help bender but it was a necessity, to get to the bottom of a lifetime of depression, perfectionism and an autoimmune disease. Healing eventually became a way of life because it saved my live. So when PodcastOne approached me a couple years ago about doing a podcast, I knew it was an opportunity to transition into the space. The producers were expecting me to pitch a show about beauty and I presented a fairly impassioned argument for Healers. They said “We don’t know what you’re talking about but you have to do this show.”

You just launched your healers community/website. Congrats! I love the concept so much - tell us more about it, why now, and what do you hope to attain through it.

Thank you so much! My goal has always been to make healing more accessible. The podcast was a start, and revealed that people are ready for more woo, particularly in an un-weird way. They’re also craving more wisdom, tools and resources to support them on their healing journey. We created Healerswanted.com to help demystify the work of holistic practitioners and practices, help our community easily connect with trusted healers (a directory was the #1 request I got from listeners) and offer virtual healing experiences so that regardless of resources or location, you have access to support. What’s been really beautiful is introducing real healing stories from our community, to show what happens when people incorporate everything from acupuncture to spirituality into their lives. I’m open to whatever is in the highest good for this platform, the more people we help feel better, the better!

If you could tell your younger self anything, what would it be?

You’re here to know yourself. The rest will follow.

Rapid Fire Questions:

  • 3 words to describe yourself: sensitive, empathetic, loyal

  • Morning person or burn the midnight oil: morning, but I usually wreck my chances by staying up too late!

  • Spa or adventure vacation: both in the same trip!

  • Go to crystal: citrine, which connects you to your higher self and brings in abundance. My engagement right is midcentury citrine.

  • Your sign and top characteristic: Cancer. I’m a nester.

  • East or West Coast Girl: bicoastal!

Thank you so much Elizabeth for sharing your journey with us! Check out Elizabeth’s podcast and website to learn even more.

Monday Muse: Kayd Roy

This week’s Monday Muse is creative brand strategist Kayd Roy. She’s a force to be reckoned with when it comes to building out a brand and has more energy than the energizer bunny. No joke. She’s busy all the damn time and still finds time to have fun, a family, take time out of her day to mentor/guide/inspire others over coffee or drinks. Seriously. She will meet you to chat anytime!

You're truly a "Jane of all Trades" when it comes to a creative career! Can you share with us what it is you do and how you got started?
I help launch and organize businesses through strategic design and thoughtful experiences. On the daily I create trend concepts for Target, am the Director of Design for the boutique fitness studio Fly Feet Running, Co-Founder of a career-growth event series called The Catalyst Circle and run a full-service design studio with clients nation wide. Since a young age, I was always around art projects thanks to my parents and began teaching myself Photoshop in middle school. I’ve said yes to almost every opportunity and this is where it’s landed me!

How to you get it all done? What does a typical day look like?
First, whenever my toddler wakes up that’s when I also wake up (trying to squeeze in every last moment of possible sleep). I drop her at daycare and the majority of the day I’m at Target HQ working on design concepts for Beauty, Essentials, Electronics and Pets. Half the day is spent in meetings and the other is spent pinning ideas to a wall creating a design strategy to drive the businesses forward. In the evening we’ll do dinner, a small walk and then it’s off to bed for my daughter, which is when the real work begins. A small but mighty team of freelancers pitch in on the projects I create for clients so it’s a lot of organization, communication and prioritizing while also catching up on the latest Netflix show. 

You're a small business owner as well as a corporate employee. What made you decide to do both?
It’s not easy, and I wouldn’t necessarily recommend it to everyone. My small-biz experience is where I get my energy. It allows me to be nimble, try new strategies, swiftly adjust course if something is not working, lead a team and be a part of other peoples stories. My corporate gig allows me to focusing in on areas of career-growth I wouldn’t necessarily get by being independent. 

What have you worked on that you are the most proud of and why?
There’s been a lot of really great projects but the one that takes the cake is Fly Feet Running. In a corporate environment, or even at a design agency, you only get to be a small part of the puzzle, very rarely the full thing. So when Kristin & Ben brought me on I helped further develop their brand in design, naming, class structure, website, social, floor plans & environment design, apparel and basically anything else that need that needed some design thinking. Through their leadership and trust I was able to prove that what I had been doing for much smaller businesses could be scaled up and still successful.

What advice would you give to someone starting their own business?
Figure out the goal of your business. Is it something to keep you busy? Is there whitespace you can develop in? Is this your get rich quick solution? Is this a business you want to pass down to your family? Is it for more control? Once you can articulate why you are going into business it will help you make the right decisions.

Rapid Fire Questions:

  • Introvert or extrovert? Super extrovert. hiiiiiii

  • Coffee or tea? Coffee. Lots of cream

  • Early riser or burn the midnight oil? Party all night long

  • Paper or digital calendar and to do list? Todoist.com is how I can manage it all

  • Your design style in 3 words or less: All-in. Underestimated. Jazzed.

  • Favorite IG account to follow: For years and years and years it's been Kate over at Wit&Delight. Now that we've all grown up, it's fun to see what her kiddos are doing and how she's grown from her #ootd days.

Thanks so much Kayd! If you have a business that could benefit from Kayd’s work, you can find her at KaydRoy.com. Drop her a note and meet her for coffee!